Portfolio

Occatu

Occatu's challenge was to change how its clients and leads perceived the company, so they would see it as more modern and technological.

Discipline: Web design
Client: Occatu
Year: 2024
Role: UX/UI Designer, Nocode developer, Copywriter

Metrics

Considering organic traffic, engagement increased between December 2024 and February 2025

Average pages per session: +17%; The average number of pages people visit during a session
Bounce rate: -19%; Visitors who left the site after viewing only one page
Average session duration: -52%; The average time people spend on the site went down
Pages delivered: 100%; The project as a whole was finished and 7 pages were delivered on time

Context

Occatu, formerly known as Fábrica Biológica, is a company with over 20 years of experience in consulting and low-carbon strategy. In 2024 it decided to invest in a SaaS platform to increase its capacity to serve clients. That made it necessary to take on a new market positioning, and a new website would be essential, since the company operates remotely.

The site had to follow some requirements from the visual identity, showing robustness and modernity. The visual impact had to be strong enough to show the change between the old site and the new one, using more advanced technology resources.

Problem

How do we make clients and leads see Occatu as a serious company, capable of solving complex low-carbon management problems?

Responsibilities

UX/UI Designer
Nocode developer
Copywriter
Facilitation
Client service

Deliverables and metrics

The main goal of the project was to launch the new website so the company could start its new online positioning, since this took other touchpoints, such as social media, into account.

The company had no access to traffic metrics for the old site, so we could not define a metric for comparison.

Process

This process followed a project timeline with the usual web design steps: briefing, content creation, wireframes, visual design and launch.

Discovery

A briefing was held with the client, followed by benchmarking and an analysis of visual aspects, which were validated with stakeholders.

Discovery started with an initial interview with the client, followed by a questionnaire and then a debriefing to clear up the client's remaining questions.

The second stage of discovery was benchmarking, which evaluated 10 direct and indirect competitors and the company's old site. From this research we identified the common points in use and defined an architecture.

Benchmarking board with screenshots of eleven competitor websites, each section marked in red and numbered — Benchmarking of 10 direct and indirect competitors, plus the company's old website

Ideation

Hierarchy and content inventory work was done, along with low-fidelity wireframes for validation with the client.

Content architecture board made of sticky notes, showing the goal of the home page and the sections of the other pages — Content inventory and low-fidelity wireframes, for validation with the client

Low-fidelity wireframes of the site pages, from home to contact, in gray — Low-fidelity wireframes of the seven pages, for validation with the client

I worked on narratives with AI support to build the storytelling for the page, and I also based the content architecture on research into competitors' pages.

This was a collaborative effort with the client, which let us evolve the page structure quickly and iteratively.

Design

The visual concept was made in Figma, based on the visual identity and the project requirements. Another part of the web design was built directly on the front end, in code.

Home page in English, with the headline Transform the Emissions Management with the Occatu Platform next to the emissions inventory screen — Home page, English version

Launch

The launch was timed in coordination with the company's marketing team.

Results and learnings

Stakeholder management was a challenge, and I could have aligned expectations better and more often to speed up the process.

The launch was a success for the client, who was happy with the company's new positioning.

Occatu home page on an iMac, with the headline Reduza Emissões e Atenda a Padrões ESG (Reduce Emissions and Meet ESG Standards) and the Clientes que confiam banner (Clients who trust us) below it — Home page as delivered, with the social proof strip just below the fold

It would have been important to have some metrics from the old site to compare with the new one, so we could measure engagement rates.

Considering the current version, we could run A/B tests to improve engagement, as well as work more on the metrics.